When the EICMA motorcycle exhibition opens its doors in Milan tomorrow, Avon Tyres will be there to showcase its newly launched brand identity and refreshed motorcycle tyre range to a global audience. Avon Tyres will promote its line-up for sport, touring, adventure, cruiser and classic riders under the brand identity mission ‘made to be different’, displaying four key products that allow riders to “experience the brand’s independent, maverick spirit.”
Membership Required
This is a short extract. Tyrepress and Tyres & Accessories subscribers can log in below to read the full article.
Log in
If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.
Subscribe now
Becoming a member has benefits such as:
- Read our sector-leading articles in full
- Full analysis of tyre business segments
- Read Tyres & Accessories magazine online/in print
