Published: May 21, 2025
Continental Tire and Major League Soccer (MLS) have announced a multi-year extension of their partnership. This renewal will see Continental continuing as the league’s official tire sponsor.
Under the renewed agreement, Continental Tire continues as the presenting partner of Sunday Night Soccer on MLS Season Pass on Apple TV. The 2025 season will introduce enhanced production elements. MLS will deliver bilingual studio programming and immersive pre- and post-game coverage to fans across North America.
