Arexa, the new tyre brand that recently became Official Partner of Fulham Football Club, and which signed an exclusive distribution agreement with Toyota Egypt in November, is exhibiting Automechanika Dubai. Exhibiting on stand Z6 G34, invited attendees to experience “why Arexa is the European Brand moving the industry forward.”
Offering further details of Arexa’s Egypt distribution deal, company officials explained that the signing ceremony, held at Fulham Craven Cottage stadium. Furthermore, not only does the deal mark Arexa’s official entry into the Egyptian market, it also marks the company’s entry into the African continent.
The Toyota Egypt Group distribution deal leverages the network’s access to sales and service points across Egypt. “This partnership is a strategic step that unites our European brand identity, our focus on quality, and Toyota Egypt Group’s deep market experience”, company representatives said in a social media post.
