Apollo Tyres has inaugurated its first premium branded retail outlet in Bengaluru, India. Apollo Tyres said the outlet aims to deliver a modern service environment where motorists receive personalized tire and vehicle service solutions. Rajesh Dahiya, Vice President, Commercial (India, SAARC and Southeast Asia) at Apollo Tyres, led the inauguration.
Apollo said customers can access recommendations based on their vehicle type, lifestyle, and driving habits. Intelligent product selection tools and digital appointment systems support a seamless buying and service process, according to Apollo.
Apollo Tyres Premium Outlet Features
- Curated solutions: Personalized tire and mobility recommendations.
- Community and connection: A dedicated space for driving enthusiasts to engage.
- Customer experience: Premium hospitality and lounge-style service areas.
- Smart service innovation: Intelligent selection and digital scheduling.
- Brand-centric offerings: Specialized tires and service packages for luxury and performance vehicles.
A Lifestyle-Focused Retail Model
“By creating a space where premium mobility meets community, we are reshaping the way people think about tires — as a lifestyle choice, not just as a necessity,” said Dahiya.
Apollo Tyres said it intends to expand the outlet model to other metropolitan areas in the coming months.
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