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Amazon ups maximum box length for FBA orders

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Dive Brief:

  • Amazon has increased the maximum box length allowed for sellers using its fulfillment services from 25 inches to 36 inches, the e-commerce giant announced last week.
  • The change, which took effect on June 20, applies to Fulfillment by Amazon orders in the U.S. Other dimensional limits, including width, height and weight, remain unchanged.
  • The 11-inch increase allows sellers to use longer cartons across multiple sales channels and meet industry standards, according to Amazon. “If you’ve already sent in packages under the new dimensions, they’ll be received as standard size boxes with no defects or fees,” the company said.

Dive Insight:

Amazon’s update gives sellers the chance to optimize their packaging designs and fit more product units in each box, Deckgrow, an Amazon account management and growth agency, said in a LinkedIn post. This could particularly help sellers using Amazon Warehousing and Distribution, the company’s bulk storage service, it added.

“By utilizing up to 95% of the allowed dimensions and weight, brands can reduce AWD inbound and outbound processing costs significantly, since these are charged per box,” Deckgrow said.

The increase could also ease shipping compliance challenges for FBA shippers that sell lengthier products. Amazon’s website says dimension policies are strictly enforced, with oversized boxes sent to fulfillment centers potentially leading to the “blocking of future shipments.”

However, Amazon also noted that a box may exceed the 36-inch length limit if it contains only a single oversized item and isn’t significantly bigger than the item itself.

“Boxes that are excessively large relative to the oversize units may be subject to restriction of shipping privileges, additional fees, or refusal at a fulfillment center,” Amazon said.

Fulfillment and delivery providers often enforce additional parameters and charge shippers more to move oversized packages, as those types of shipments are generally more difficult to move efficiently through a carrier’s network. FedEx and UPS have upped their fees to deliver larger products over the past year, including those requiring additional handling due to their dimensions.

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