As part of a new deal, ZC Rubber and the Red Bull Driftbrothers will see the German motorsport team run Westlake Sport RS tires on their two 1,000-HP BMW M4s. ZC Rubber is now the team’s official supplier and tire partner. The collaboration debuted at the ADAC RAVENOL 24h Nürburgring.
The multi-year partnership is designed to deliver mutual benefits. The Driftbrothers will provide ZC Rubber with performance feedback from driver Elias Hountondji, while gaining a consistent supply of competitive-grade tires. ZC Rubber said it aims to boost brand recognition in Europe and demonstrate the capabilities of Westlake Sport RS tires in extreme motorsport conditions.
“We’re proud to be the tire partner of Red Bull Driftbrothers,” said Henry Shen, ZC Rubber Deputy General Manager. “Their trust in WESTLAKE, especially the performance of our SPORT RS on the demanding drift circuit, is a powerful endorsement. We’re excited to support their passion with our technology on the global stage.”
Confidence In The ZC Rubber Driftbrothers Setup
“We are very excited about the partnership with Westlake Performance Tyres and ZC Rubber. Tires are crucial for our sport,” said Elias Hountondji, driver and engineer of Red Bull Driftbrothers. “They have to withstand extreme abuse while providing a consistently high level of grip right to the end. The Westlake Sport RS is the perfect choice for this. It is extremely stable across the entire temperature range and the entire tread depth. Even with a very low tread pattern, you still have complete confidence as a driver.”
The partnership was arranged by Munich-based marketing agency “die agentour,” which manages communication for the project.
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