BKT announced the renewal of its LALIGA sponsorship for three more seasons, extending the collaboration until 2028. The BKT and LALIGA sponsorship, which began in the 2019-2020 season, will now mark nine consecutive years. BKT will continue as the Official Tire Partner of LALIGA in Europe and Latin America.
“We have chosen to concentrate our presence in Europe and Latin America. Those are two fundamental markets for BKT where football speaks a universal language and is a powerful vehicle for connecting with people,” said Lucia Salmaso, Managing Director of BKT Europe. “Our goal is to turn visibility into tangible value.”
“For LALIGA, it is a great source of satisfaction to renew our alliance with BKT. This collaboration is a testament to our mutual commitment to continue creating value and connecting with millions of fans,” said Jorge de la Vega, Commercial Director General of LALIGA.
BKT Sponsorship Expands Visibility, LALIGA Fan Engagement
The sponsorship will provide BKT with fieldside visibility. It will be featured on virtualized LED and 3D carpets during away matches of top Spanish clubs like Real Madrid. BKT will also engage fans through contests, brand activations, and corporate social responsibility projects in collaboration with LALIGA.
BKT said it sees the sponsorship as an opportunity to create a positive community impact and share authentic values. The LALIGA sponsorship is part of a broader strategy that includes collaborations with Serie BKT in Italy, Ligue 2 BKT in France, and other sports initiatives.
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