Apollo Tyres and Manchester United agreed to extend their partnership for another three years. This extension marks over a decade of global brand alignment and fan engagement, the companies said. Since joining forces in 2013, Apollo Tyres and Manchester United have worked together on campaigns and community initiatives.
The latest extension of the alliance will include exclusive branding rights, digital content collaborations, co-branded fan experiences, and continued support for grassroots football through the United We Play program.
The announcement follows a visit to Mumbai by Manchester United players Andre Onana, Diogo Dalot, and Harry Maguire. The players helped kick off the fifth season of United We Play.
“We are thrilled to continue our association with Manchester United,” said Neeraj Kanwar, Vice Chairman and MD of Apollo. “Together, we will strive to create even more exciting experiences for fans, leverage new opportunities in digital and on-ground engagement, and strengthen our brand presence across key markets.”
Both brands said they aim to continue building community and loyalty on a global scale.
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