To celebrate the 2025 Major League Soccer All-Star Week in Austin, Discount Tire, the official tire retailer of MLS, partnered with Austin FC midfielder Owen Wolff and Bleacher Report to give back to the local soccer community. The Discount Tire MLS All-Star Week activation focused on supporting youth players through surprise gear donations and on-field fun.
Wolff and Discount Tire provided players with new soccer equipment. That included balls, pop-up goals, scrimmage pennies, shin guards, ball pumps, and goalie gloves. The players also joined Wolff in juggling contests and shootouts.
“We’re proud to support the next generation of soccer players and fans,” said Tom Williams, chief experience officer at Discount Tire. “It is important to all of us at Discount Tire to give back to the community in a meaningful way. We’re excited to champion the growth of fandom around MLS and support the lifeblood of American soccer: our youth.”
As the official tire retailer of Major League Soccer, Discount Tire backs clubs across the league. The company also operates retail stores in 20 MLS markets.
Throughout the 2025 MLS All-Star Week in Austin, Discount Tire said it is extending its presence through fan-focused activations alongside Continental Tire. Activities include:
- Distribution of Discount Tire-branded clear drawstring bags during Soccer Celebration.
- Free air pressure check cards provided in partnership with Continental Tire. When redeemed, fans receive complimentary, after-hours valet parking near Q2 Stadium.
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