CEAT Specialty rodeo sponsorships will continue through 2025, marking the sixth consecutive year the tire manufacturer has supported the sport. The brand will continue as the Official Ag Tire of the World Champion Rodeo Alliance (WCRA), Women’s Rodeo World Championship (WRWC), National High School Rodeo Association (NHSRA), and National Junior High Rodeo Association. These CEAT Specialty rodeo sponsorships provide exposure across television, social media, and major event signage—including at premier competitions like the WRWC Finals at AT&T Stadium in Arlington, Texas.
More than 36 million Americans are rodeo fans.
CEAT Specialty Rodeo Sponsorships Connect with Target Audience
The WCRA is a professional rodeo organization that creates expanded competition and earning opportunities through its innovative Virtual Rodeo Qualifier (VRQ) system. Instead of a traditional circuit, athletes earn points by nominating performances at approved events.
Meanwhile, the WRWC has become a standout in the sport. The event features female competitors in barrel racing, breakaway roping, and team roping. It’s co-sanctioned by the WCRA and Professional Bull Riders (PBR). It stands as the richest women-only rodeo event in history.
CEAT Specialty also backs the NHSRA and NJHRA, the world’s largest youth rodeo associations. They promote rodeo and western values among high school and junior high students.
Brand Strategy Taps into Loyalty and Lifestyle
“Sponsoring rodeo continues to be a smart move for CEAT Specialty. The rodeo audience closely aligns with our target market of farmers and ranchers,” said Amit Tolani, chief executive at CEAT Specialty. “We are tapping into a community that rewards loyalty. That leads to stronger brand affinity and increased sales through emotional connection.”
