This episode of What’s Treading highlights five tire industry leaders who join the 2025 class of Tire Review’s Club 3633. Named after the patent for vulcanized rubber, Club 3633 recognizes individuals who lead with purpose and push the industry forward. These tire industry leaders reflect a cross-section of strategy, experience, and values that are reshaping the modern tire business.
Ryan Benton: Building Culture from the Ground Up
We begin with Ryan Benton, vice president of Black’s Tire. Ryan leads more than 1,100 employees by focusing on culture over control. He empowers frontline workers and encourages new ideas to come from the shop floor, not just the office.
He believes that decentralized leadership helps the company grow without losing its identity. His trust in everyday employees has become a core part of how Black’s Tire evolves and scales.
Bill Caldwell: Quiet Force Behind Continental’s Growth
Bill Caldwell, retiring SVP of Sales and Marketing at Continental Tire, nearly doubled the company’s U.S. PLT sales. He led the team through a major recession and a global pandemic without compromising values.
Bill prioritized long-term relationships and customer-first thinking. His leadership style, based on humility and trust, still shapes how Continental operates today.
Dominique Fox: Redefining HR Among Tire Industry Leaders
At Best-One of Indy, Dominique Fox built a structured onboarding system focused on retention and team member success. Her process includes personalized check-ins and encourages new hires to challenge the status quo.
Dominique believes retention stems from leadership that blends empathy with accountability. Her philosophy influences how Best-One trains and supports its leaders across all locations.
Patti Feck: Customer-First Sales and Industry Longevity
Patti Feck, of Schrader TPMS, brings 35 years of experience in the aftermarket and a proven customer-first mindset. She believes technical information gets attention, but real value comes from explaining benefits customers actually care about.
Patti entered the industry when few women did. She succeeded by solving problems, earning trust, and staying focused on performance.
Jim Stocking: Old-School Hustle Meets New-School Media
Finally, we recognize Jim Stocking, fourth-generation owner of Park Tire. Jim embraced social media to connect with customers outside his immediate market. He and his brother create short-form videos that educate, inform, and build trust.
At the same time, Jim keeps his leadership hands-on. He installs tires, manages billing, and upgrades equipment when needed. He proves that modern tire industry leaders can blend tradition with innovation.
Together, these five individuals represent the spirit of Club 3633. Their work makes the tire industry stronger, and their leadership sets the bar for what’s next.
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