Apollo Tyres has signed a new sponsorship agreement with the Netherlands-based BEAT Cycling Club for its Vredestein Tyres brand. This move strengthens the existing supplier relationship and establishes a deeper Vredestein BEAT Cycling partnership focused on performance, sustainability, and community engagement.
Under the new agreement, Vredestein becomes the official Domain Partner of BEAT Cycling Club. The brand will appear on the team’s kit, support vehicles, and all official communication platforms. The collaboration includes product development, testing of high-performance bicycle tyres, and shared sustainability initiatives.
Vredestein BEAT Cycling Partnership Includes Product and Sustainability Goals
The Vredestein BEAT Cycling partnership gives Apollo Tyres access to the professional team and riders for content creation and event collaboration. Apollo will also join the BEAT Partner Council, a group of stakeholders who support the club’s development and long-term vision.
BEAT Cycling emphasizes sustainability in its operations. The club integrates eco-conscious practices such as low-impact travel, the use of recycled materials in equipment and apparel, and waste reduction efforts. It partners with like-minded brands and race organizers and engages communities through clean-up rides, educational programs, and sustainable event planning. The UCI recently recognized the club’s environmental work with a Sustainability Award.
“We’re proud to strengthen our partnership with Apollo Tyres and the iconic Vredestein brand,” said Geert Broekhuizen, CEO at BEAT Cycling Club. “Vredestein is the perfect fit for our club. We’re excited to collaborate on product development to ensure long-term success for both companies.”
A Legacy of Performance in the Bicycle Market
With roots in the bicycle industry dating back to 1910, the Vredestein brand produces a wide range of high-performance tires. These products serve everyone from daily commuters to elite racers and combine competitive pricing with premium performance.
