On 12 February, Nexen Tire officially inaugurated the Purple Snow Ivalo Center, its new permanent test facility located in the heart of Finnish Lapland. Our Italian sister publication, pneusnews.it visited the centre and the nearby UTAC indoor facility, which allows real-snow testing even in the middle of summer. As a result of that, here’s our interview with Brad Kim, Chief Technology Officer of Nexen Tire, during which our Italian colleagues asked: how this facility will change the future of the Korean brand’s products.
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