The Tires & Rubber 2026 show is currently taking place in Russia, and although multiple leading brands are represented – officially or otherwise – by local importers and distributors, Zhongce Rubber is the only global top ten tyre maker present in Moscow. The company is one of 118 exhibitors from China, a figure equalling 54.4 per cent of the total. This heavy dependence upon international partners in the tyre and rubber segment is cause for concern within Russia’s government, and the country is now taking steps to enhance its financial support toolkit for domestic tyre and rubber goods manufacturers in 2026.
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