March 2, 2026 12:00 AM, EST
Sales and marketing teams across the logistics industry are being asked to do more. Customer expectations are rising, technology is reshaping engagement, and commercial teams face growing pressure to deliver measurable growth.
The Transportation Marketing & Sales Association (TMSA) exists to support the professionals responsible for that work. As the only organization dedicated exclusively to advancing sales and marketing professionals in the logistics industry, TMSA focuses on helping individuals and teams sharpen strategy, build skills and connect with peers facing similar challenges.
One of the primary ways that happens is through TMSA ELEVATE, the association’s annual conference for sales and marketing professionals across logistics happening this year June 7-9, 2026 in Denver, Colorado. The event brings together company leaders, sales leaders, marketing leaders and practitioners for three days of peer learning, practical strategy development and industry connection.
But as the logistics industry evolves, so do the needs of the professionals working within it.
Over the past year, TMSA has worked closely with members to rethink how education and networking at ELEVATE and throughout the membership is structured. The result is a new five-track model designed around the real roles that drive growth inside logistics organizations: Company Leader, Sales Leader, Marketing Leader, Sales Practitioner and Marketing Practitioner.
“We listened closely to what our members were asking for: more opportunities to connect and grow with people facing the same day-to-day challenges, no matter where they are in their careers,” said Jennifer Karpus-Romain, Executive Director of TMSA.
“That insight pushed us to create clearer ways for professionals in similar roles to engage with one another and access ideas they can apply immediately.”
Rather than attending only broad sessions designed for everyone, participants at ELEVATE now experience a layered program that combines shared industry insight with role-specific application.
In addition to track sessions, ELEVATE includes keynote speakers, case studies and structured networking designed to encourage meaningful conversation among attendees.
Main stage sessions focus on the trends, challenges and opportunities shaping the logistics industry and are designed to be relevant across roles.
From there, attendees move into role-focused tracks that connect them with peers who share similar responsibilities and day-to-day challenges. Company leaders can step into conversations around organizational growth and commercial strategy. Sales leaders can focus on pipeline development, performance and team leadership. Marketing practitioners can dive into execution, messaging and measurable outcomes.
The goal is simple: make every learning moment more relevant and every takeaway more actionable.
The conference is intentionally built to create space for discussion, not just presentations, so participants can exchange ideas and perspectives in real time and apply what they’re learning more quickly.
“For professionals responsible for driving revenue, building brand visibility and strengthening customer relationships, having a dedicated community matters,” Karpus-Romain said.
“Sales and marketing roles within logistics continue to grow in complexity, and the need for professional development and peer connection has never been greater.”
TMSA’s work extends beyond a single event. Through year-round programming, research and community engagement, the association supports professionals at all stages of their careers: from practitioners building foundational skills to executives shaping organizational strategy.
As the logistics industry continues to adapt and grow, the role of sales and marketing in shaping that growth remains central. TMSA ELEVATE reflects that reality, bringing together the people responsible for commercial success and providing a space designed specifically for them.
The introduction of role-based tracks is the next step in ensuring the association continues to meet the evolving needs of its members and the broader logistics community. By focusing on relevance, connection and practical insight, TMSA aims to equip professionals with the tools and relationships they need to move their organizations, and the industry, forward.
TMSA is the only association dedicated exclusively to advancing the success of sales and marketing professionals in the transportation and logistics industry. TMSA serves professionals across all modes of commercial freight transportation and all career stages, representing carriers, 3PLs, ports, OEMs, media, and industry partners.
TMSA’s mission is to enable sales and marketing professionals to learn, connect, and give back through industry-specific education, community, and resources—strengthening individual careers, business performance, and the industry as a whole. Guided by member feedback and evolving industry needs, TMSA delivers role-based education and engagement designed to meet professionals where they are and support where they’re headed.
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