Following our preview online last month, and publication in the February edition of Tyres & Accessories magazine, here is our exclusive interview with Cate Keenan, a seasoned category manager who more recently became marketing director at Michelin UK. Our conversation covered both car tyres and commercial vehicle tyres, beginning with the difference between category management and marketing.
Membership Required
This is a short extract. Tyrepress and Tyres & Accessories subscribers can log in below to read the full article.
Log in
If you are not yet a Tyrepress or Tyres & Accessories subscriber, you can change that here.
Subscribe now
Becoming a member has benefits such as:
- Read our sector-leading articles in full
- Full analysis of tyre business segments
- Read Tyres & Accessories magazine online/in print
