First Line has secured two prestigious accolades at aftermarket awards shows: Supplier of the Year, Runner Up at the IFA Winter Conference, and Highly Commended for Car Supplier of the Year at the IAAF Pride of the Aftermarket Awards. These honours reflect the company’s commitment to product quality, exceptional customer service, and its ability to adapt to the evolving global automotive aftermarket.
With over 40 years of experience, First Line supplies OE-matching components across more than 65 product categories under its three brands – First Line, Borg & Beck, and Key Parts. The business offers over 50,000 references and maintains strong availability for distributors and garages. Continuous development is central to its success, with over 500 new parts introduced annually, including significant growth in hybrid and electric vehicle components. Industry-leading technical support, such as WebCat and detailed fitting guidance, further strengthens customer confidence.
Managing director Dan Joyner praised the team’s dedication, stating that these awards reaffirm First Line’s focus on quality, availability, and service. “We are incredibly proud to be recognised not once, but twice, by two respected industry bodies. Receiving Runner Up at the IFA Winter Conference and Highly Commended at the IAAF Awards is a testament to the hard work and dedication of the entire First Line team. Our focus has always been on delivering quality, availability and outstanding service, and these achievements reaffirm that commitment. We will continue investing in our product range, our people and our partners to ensure we support the aftermarket with the reliability and innovation it deserves.”
