Nexen Tire America opened the 2025 SEMA Show with the Nexen N’Fera Sport ultra-high-performance (UHP) summer tire earning runner-up in the SEMA New Product Showcase — the only runner-up and the only tire honored in a category of more than 40 entries. The recognition adds to the N’Fera Sport’s growing list of accolades, including the Red Dot Design Award (2024 Product Design) and test mentions from Auto Bild Sportscars (2025), ADAC Online (2025), GTÜ (2025), Sport Auto (2023), and Auto Bild (2022–2023).
“We build tires to solve problems drivers actually feel, like quiet cabins, confident wet braking, stability under load, and predictable behavior at the limit,” said Aaron Neumann, head of Nexen Tire America’s Tech Center. “This new product showcase result tells us our engineering targets are landing with the people who scrutinize products most. The rest of the week is about putting that outcome in front of everyone on vehicles they can see, with drivers and builders who can describe the technology behind it in simple terms.”
Throughout the week, the Nexen Live stage at SEMA hosted a lineup of industry figures, including Ponz Pandikuthira (Nissan America), Rebelle Rally drivers Tobi Hlavnicka and Sedona Blinson, and more.
The booth displayed a complete Nexen tire lineup, including the Nexen N’Fera Sport.
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