Whatever has taken place in UK sell-out statistics during 2025, the SUV and 4×4 segments have played an undoubted role in the mid-term and continue to shape the automotive and tyre markets across the UK and Europe as we look forward. Here, Ben Crawley, Goodyear sales general manager Replacement Consumer Europe North, explains how these categories remain relevant, driven by evolving consumer preferences, technological advancements, and the growing adoption of electric vehicles, commenting on market dynamics, growth drivers, and Goodyear’s strategies to stay ahead in the competitive landscape.
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