So far in 2025, more than 130 Nexen Tire branded retail outlets have opened around the world, adding to the 400 or so shops established over the past four years. In addition to implementing branding identify in key European cities such as London, Frankfurt-am-Main, Milan and Lyon, Nexen Tire branding has been applied to 50 outlets in Turkey and, most recently, in Bahrain and Kuwait. In particular, the company is pursuing a strategy of expanding its retail presence in emerging markets, including the Middle East, South America, and Southeast Asia.
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