Rotary Solutions will debut its new wheel service and diagnostic equipment at the 2025 SEMA Show in Las Vegas, Nov. 4–7. The company will exhibit in booth No. 36027 in the Upper South Hall, showcasing its 100-year legacy.
“Repair shops are dealing with uncertainty that comes from prices, quality and delivery that can change daily, all of which negatively affect productivity and revenue in the shop,” said Jim Jacoby, VP, sales and marketing with Rotary Solutions. “We’re here to help navigate these challenges with the experience, expertise and Madison, Indiana-based manufacturing capabilities. We’re supporting automotive shops of all sizes across the industry with comprehensive lines of vehicle repair equipment and diagnostic tools designed to help shops service more vehicles and drive more revenue.”
Rotary Solutions to Showcase Wheel Service Equipment
At this year’s SEMA Show, Rotary said it will highlight several wheel service equipment upgrades. That includes the R1075 Tower Aligner paired with the new XA14 Scissor Alignment Lift.
“At this year’s SEMA Show, we’re continuing to honor our past 100 years with the tools and support that have helped shops find success,” Jacoby said. “But we’re also looking to the future by being the single source for world-class shop equipment solutions for the next generation of vehicles. Our industry-leading distribution and service network and American manufacturing eliminate barriers and uncertainty for customers while reinforcing our continued commitment to Serving the Shop.”
According to Rotary, the following will be on display at booth No. 36027:
- Rotary R1075 Tower Aligner: Automatic 3D imaging alignment system.
- Rotary XA14 Alignment Scissor Lift: 14,000-pound capacity; 193-inch maximum wheelbase.
- Rotary R160 Wheel Balancer: 3D wheel balancer for precision operations.
- Rotary R247 Tire Changer: Swing-arm, center-lock tire changer.
- Rotary SPOA10-AV Two-Post Lift: 10,000-pound capacity with all-vehicle AV arms and Shockwave.
- Rotary Mobile Column Lift: Mobile lift with fore and aft bumper kits.
- Rotary R1250 Automatic Leverless Pro Tire Changer: Mounting and demounting solution.
- Rotary R3AC80 A/C Service Cart: Dual-gas recovery, recycling and recharge system.
- Direct Lift PP8 Four-Post Lift: 8,000-pound capacity.
- Chief Meridian Live Mapping System: 360-degree vehicle blueprinting package.
Demonstrations, Rebates and Quick Shipping
Rotary experts will demonstrate new products and answer questions at the booth. Staff will also provide details on SEMA Rebates and the 7-day QuickShip Guarantee.
