The Wheel Group (TWG) announced that 11 of its brands have earned SEMA Data Excellence. TWG said this showcases the company’s commitment to delivering accurate, complete product data across the automotive aftermarket.
The effort was led by Tom Corona, data administrator at TWG, who aligned product data with the standards set by SEMA Data Co-op (SDC). These standards ensure resellers and distributors receive ready-to-use data, improving online and in-store performance, reducing errors, and enhancing the customer experience, TWG said.
SEMA Data Excellence Platinum and Gold Recognition
Eight of the 11 TWG brands achieved Platinum status for meeting the highest requirements, including detailed fitments, rich product attributes, and complete digital assets. Three additional brands earned Gold status.
Platinum brands include:
- Amp Tires;
- Cali Off-Road;
- Dirty Life Race Wheels;
- Ion Alloy Wheels;
- Kraze Wheels;
- Mayhem Wheels;
- Ridler Wheels;
- Touren Wheels.
Gold brands include:
- Body Armor 4×4;
- Tuff Stuff Overland;
- Metal Lugz.
“Achieving SEMA Data Excellence with 11 brands is a tremendous accomplishment. It shows our commitment to providing customers and partners with the most accurate and trusted product data in the industry,” said Joe Podlovits, vice president of marketing at The Wheel Group. “I especially want to recognize the outstanding work of Tom Corona. His leadership made this possible. This milestone strengthens our credibility with resellers and distributors and ensures our brands are positioned to win in today’s digital marketplace.”
Setting Industry Standards
The SEMA Data Excellence program recognizes manufacturers who deliver complete, standardized, and validated product and technical data.
