Australian automotive company Ozzy Tyres plans to expand to 20 retail stores by the end of 2025, with 10 more franchises expected in 2026. This expansion highlights changes in Australia’s $7.9 billion tire industry, where many businesses still depend on third-party supply chains and outdated customer experiences.
Founder Hussein Chahine does not outsource franchise recruitment, Ozzy said. All franchise leads come from within the industry or from tire retailers interested in joining the Ozzy brand.
Chahine personally selects franchise partners and oversees site selection, lease negotiation, showroom design, recruitment, training, and national marketing. His direct involvement ensures each location reflects the company’s standards.
Ozzy Tyres: Franchise Model Focused On Customer Experience
Ozzy Tyres manufactures MONSTA Tyres, Australia’s only locally owned tire brand specializing in the 4×4 and utility market. The company also owns HUSSLA Wheels, the country’s largest mag wheel brand, it said.
Ozzy Tyres said it focuses on product variety, performance, and showroom presentation. Stores feature concierge-style service counters, polished concrete floors, chandeliers, and interactive touchscreen displays. Customers can preview tire and wheel combinations before purchase.
“We focus on making what’s missing,” Chahine said. “This philosophy translates to a bigger selection, better value, and an overall superior experience for every customer.”
A Transparent And Connected Franchise Network
Franchisees in the Ozzy Tyres network benefit from full transparency. Stores access daily performance metrics across the system, share inventory in real-time, and communicate directly with leadership, Ozzy said.
“We don’t believe in hiding results,” Chahine said. “We hold each other to high standards and operate as one cohesive team. This isn’t merely a franchise; it’s a community.”
Franchise partners receive onboarding, marketing support, and daily data tracking from day one. The connected platform allows stores to close qualified leads quickly and consistently deliver customer satisfaction, Ozzy said.
“We’ve built this from the ground up,” said Chahine. “It’s not a quick play. It’s a legacy business. One where people walk in and know they’re going to get looked after properly.”
Ozzy Tyres Journey
Australia’s tire retail sector remains valued at $7.9 billion in 2025, but many operators still rely on outdated systems and legacy supply chains. Ozzy Tyres, founded by Chahine, has grown from a single site into a national brand with daily franchise inquiries, more than 20 stores, and its own tire and wheel lines.
“Most places just resell whatever’s available. That’s not us. We design for performance and look in mind but at an affordable price. We create our own market and do not follow,” said Chahine. “That’s how you build trust over time. We have lifetime customers that are family to us.”
Challenging A Fragmented Tire Industry
IBISWorld reports that Australia’s tire retail market remains fragmented, with independents gaining share while households delay tire maintenance due to cost pressures. Passenger vehicle tire sales have declined, creating a split between price-first resellers and customer-first brands, Ozzy Tyres said.
“Anyone can sell a tyre, but creating wheels that are secure, stylish, and available at competitive prices is where we stand out,” Chahine said.
